3 Reasons Why Google+ May be the Most Important Social Media Platform for SEO
The number of social media sites has grown tremendously in recent times, as have the number of people using them. With so much ‘relevant content’ being ‘discussed, reviewed and liked’ on various social media platforms, search engines had no option, but to consider social signals as a factor in their search rankings. This video shows Matt Cutts of Google saying as much.
But amongst all the social media, which has the most influence on SEO? Everything else being equal, SEO experts do believe that Google+ may have a slight advantage over the other social media platforms for SEO.
And Here are 3 Reasons Why This is So:
1. Google Can Easily Access and Index Google+ Data
Google is the world’s largest and most popular search engine and they own Google+. So Google bots can easily crawl all Google+ data for indexing and displaying when related search terms are queried. You may have observed that Google+ posts rank fairly high in Google search results. The same cannot be said of Facebook and Twitter because Google has limited access to these media. Here is an interesting article that covers this issue in depth.
2. Google+1s Appear to be Stronger Social Signals for SEO
The number of social shares that your content receives is considered a fair indicator of its relevance and value by search engines and the website is ranked accordingly. But the fact is not all social shares are equal. It appears that Google+1s are stronger SEO signals than Facebook likes and shares or Twitter tweets. An experiment run by Tasty Placements, an Austin based SEO firm, confirms as much.
3. Google+ Helps in Building Your Author Rank
Google will soon launch the Author Rank algorithm that looks to rank content depending on the author who has produced it. And your reputation as an author, amongst other things will be determined by your Google+ activity. How many +1s has your content received and how many Google+ circles you are in are some of the deciding Author Rank factors.
And the first step to build your Author Rank is claiming your authorship on Google to verify that you are the content producer. You do this by linking your content (blog) to your Google+ profile and linking back to your blog from your Google+ profile.
So really, there appears no choice, but to embrace Google+ wholeheartedly in the interest of SEO? What are your views on Google+ and SEO? Do share with us in the comments.
This post has been written by Yasir Khan, Founder of Quantum SEO Labs. Yasir works with clients in varied niches on their SEO and social media strategies.